CBS Corp. (CBS) said its network news division is creating a sports program modeled after its “60 Minutes” news magazine that will air on the company’s Showtime premium cable channel.
“60 Minutes of Sports” will begin in November and air monthly, New York-based CBS said today in a statement.
Showtime is adding sports programming as the network draws more subscribers for original series, including “Homeland” and “Episodes,” than its selection of movies. Since 2009, when the network’s biggest suppliers of films began their own channel, Showtime’s subscribers have risen 30 percent to 21.6 million, according to researcher SNL Kagan.
The sports magazine show will feature two original segments and one updated “60 Minutes” classic sports story from the news magazine’s archive, CBS said. Each broadcast will also contain a studio interview.
The show will use “60 Minutes” reporting and on-air personalities, while adding a dedicated group of producers to prepare stories, CBS said. The sports program’s executive producers will be CBS News Chairman Jeff Fager and Bill Owens, the executive editor of “60 Minutes.”
Showtime already carries sports shows on NFL football, Nascar racing and live boxing and mixed-martial arts bouts. Viacom Inc. (VIAB), Lions Gate Entertainment Corp. (LGF) and Metro-Goldwyn- Mayer Inc., which had provided films to Showtime, debuted movie channel Epix in 2009.
CBS, controlled by Chairman Sumner Redstone, gained 2.3 percent to $36.99 at 2:46 p.m. in New York trading. The shares had climbed 33 percent this year through yesterday.
To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net
To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net
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